Why it’s important for your website to be a working part of your business.

A website should be an integral part of your customer’s experience with your brand. It should anticipate and answer their questions, show them who you are, what you can do for them and why they should choose you.

When your website is up to date, clear, persuasive and beautiful, it is a strong building block towards gaining new customers.

Here are some examples of how a website can directly affect your business and you:

• Let’s say prospective customers are often emailing you with the same question about a service you offer. Instead of having that information clearly available on your website, you are spending your time responding each time.

• We’ve all had experiences where a website is poorly executed or poorly written and have felt frustrated. Fonts too small to read, colours that hurt your eyes, or functionality that is confusing. It does not make you want to spend time on that website of learn more about that business.